Preparing for and delivering an event is a special type of project that distinguishes itself by the ephemeral nature of the deliverable. Whilst events might be held for many reasons, for example, to inform, to entertain, to galvanise support or raise money, quite often the only lasting legacy is in the memory of those who attended. When it comes to deciding whether to attend a repeat of the event in future, attendees will rely on their memory to inform that decision, asking, “What sort of experience did I have previously?” This places the focus of event design, staging, planning and implementation clearly on the ‘event experience’ and all that involves. Whilst solid project management principles underpin this programme, the central focus is on what sort of experience do the attendees want and how can we create that.
The aims of this programme are to provide participants with:
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